MEDIA · PERFORMANCE · CREATIVE-TECH

We Put Brands Where Attention Actually Lives.

Happy Ads gives brands access to emerging media channels, builds the creative experiences for them, and measures what happens next—all through one accountable partner.

Get a media plan

See the proof ↓

MEDIA · PERFORMANCE · CREATIVE-TECH

We Put Brands Where Attention Actually Lives.

Happy Ads gives brands access to emerging media channels, builds the creative experiences for them, and measures what happens next—all through one accountable partner.

Get a media plan

See the proof ↓

Trusted across Pakistan, MENA & APAC

37M+

Monthly active gamers accessible in Pakistan

7×

CTV benchmark performance delivered for Shangrila

99.96%

viewability delivered on an in-game billboard campaign

3.09%

CTR delivered by Cocomo’s in-game audio campaign

BUILT FOR WHAT MEDIA IS BECOMING

Decorative spotlight graphic highlighting the main campaign message.

MOST AGENCIES HELP BRANDS BUY WHAT ALREADY EXISTS. WE HELP THEM ENTER WHAT COMES NEXT.

From Connected TV and gaming worlds to interactive creative and lifecycle growth, Happy Ads combines the media, technology and execution needed to turn emerging channels into serious business outcomes.From Connected TV and gaming worlds to interactive creative and lifecycle growth, Happy Ads combines the media, technology and execution needed to turn emerging channels into serious business outcomes.

Work With Us

SOLUTIONS

START WITH THE OUTCOME.

You do not need to decode platforms and formats. Tell us what the campaign needs to achieve; we build the right system around it.

01

REACH & ATTENTION

Be Seen Where Audiences Are Fully Present.

High-attention media planned for visibility, context and completion—not just cheap impressions.

Connected TV

Programmatic

Youtube

Premium Video

Connected TV

Youtube

Programmatic

Premium Video

02

PLAY & ENGAGEMENT

Turn Advertising Into Something People Choose to Experience.

Brand moments inside games, screens and social platforms—built to earn attention through interaction.

Game Advertising

Roblox

Rich Media

AR Filters

Playable Ads

Game Advertising

Rich Media

Playable Ads

Roblox

AR Filters

03

ACQUISITION & GROWTH

Acquire Customers, Not Vanity Metrics.

Performance campaigns engineered around installs, registrations, purchases and return on spend.

Mobile Use Acquisition

CPI / CPA / ROAS

Retargating

Mobile Use Acquisition

Retargating

CPI / CPA / ROAS

04

RETENTION & LTV

Make Every Customer Relationship Worth More.

Orchestrate personalised engagement across push, email, SMS, WhatsApp and in-app journeys.

MoEngage

Lifecycle CRM

Automation

Analytics

MoEngage

Automation

Lifecycle CRM

Analytics

Learn more

SELECTED WORK

REAL CAMPAIGNS. REAL OUTCOMES.

Not speculative formats. Not global case studies borrowed from partners. Work delivered for brands through Happy Ads.

Shangrila Connected TV and Household Sync campaign showing a family watching a Shangrila ad on Smart TV with mobile retargeting.

Shangrila’s CTV Ads Beat Benchmark by 7X

Dove rewarded video ad displayed inside a mobile game, combining beauty advertising with in-game rewards and gaming elements.

How Dove Got Gamers to Watch Every Ad

Fanta Anaar in-game billboard campaign in Pakistan showing branded ads integrated into a racing game environment.

Fanta’s Billboard Inside Pakistan’s Biggest Game

Candyland in-game audio advertising campaign reaching young mobile gamers in Pakistan through immersive branded audio.

Candyland Found an Audience That Can’t Skip

Cocomo in-game audio advertising campaign reaching young mobile gamers across Pakistan during gameplay.

Cocomo’s First-Ever FMCG In-Game Audio Play

Sooper interactive memory tile game campaign in Pakistan featuring branded biscuit tiles inside a mobile game experience.

Sooper Turned a Biscuit Ad Into a Game

Explore all case studies

PROPRIETARY INTELLIGENCE

PAKISTAN CTV BENCHMARK 2026

Real campaign data from Unilever, Coca-Cola, EBM and Shangrila—turned into a practical benchmark for Pakistani media planners.

Reports & Insights

April 2026

Pakistan CTV Benchmark 2026

WHY HAPPY ADS

ONE TEAM FROM POSSIBILITY TO PERFORMANCE.

Get in touch

Early Access

01

Full-stack media, performance and creative advertising partner

We bring globally proven advertising technology into Pakistan before it becomes a standard line on every media plan.

Local Execution

02

Connected TV, programmatic, in-game, MoEngage, Snapchat, TikTok, Meta and YouTube campaign platforms

Local audience understanding, agency workflows and campaign support—with global platform capability behind it.

Media + Build

03

Real-time campaign optimization and deep reporting for digital advertising

We do not stop at inventory. Happy Ads can plan the media and build the interactive experience it needs.

Measured Honestly

04

Creative-tech interactive advertising experiences by Happy Ads

Clear delivery, viewability, engagement and outcome reporting—supported by campaign evidence rather than hype.

THE LATEST

IDEAS FOR MEDIA PLANNERS WHO WANT AN EDGE.

Why Pakistan media planners are getting Connected TV wrong article by Happy Ads

Connected TV · Programmatic Media

Why Pakistan's Media Planners Are Getting Connected TV Wrong

Pakistan mobile gaming advertising article by Happy Ads

In-Game Advertising · Creative-Tech

Pakistan Has 50 Million Mobile Gamers. Is Your Brand Advertising to Any of Them?

START A CONVERSATION

GIVE US THE OBJECTIVE. WE'LL BUILD THE MEDIA PLAN.

Tell us the audience, market, timing and outcome. We’ll recommend the right channels, expected reach, creative requirements and next steps.