MEDIA · PERFORMANCE · CREATIVE-TECH

We Put Brands Where Attention Actually Lives.

Happy Ads gives brands access to emerging media channels, builds the creative experiences for them, and measures what happens next—all through one accountable partner.

Get a media plan

See the proof ↓

MEDIA · PERFORMANCE · CREATIVE-TECH

We Put Brands Where Attention Actually Lives.

Happy Ads gives brands access to emerging media channels, builds the creative experiences for them, and measures what happens next—all through one accountable partner.

Get a media plan

See the proof ↓

Trusted across Pakistan, MENA & APAC

37M+

Monthly active gamers accessible in Pakistan

7×

CTV benchmark performance delivered for Shangrila

99.96%

viewability delivered on an in-game billboard campaign

3.09%

CTR delivered by Cocomo’s in-game audio campaign

BUILT FOR WHAT MEDIA IS BECOMING

Decorative spotlight graphic highlighting the main campaign message.

MOST AGENCIES HELP BRANDS BUY WHAT ALREADY EXISTS. WE HELP THEM ENTER WHAT COMES NEXT.

From Connected TV and gaming worlds to interactive creative and lifecycle growth, Happy Ads combines the media, technology and execution needed to turn emerging channels into serious business outcomes.From Connected TV and gaming worlds to interactive creative and lifecycle growth, Happy Ads combines the media, technology and execution needed to turn emerging channels into serious business outcomes.

Work With Us

Pakistan CTV Benchmark 2026

Real campaign data from Unilever, Coca-Cola, EBM, and Shangrila — Pakistan’s most comprehensive Connected TV performance dataset.

Reports & Insights

April 2026

Pakistan CTV Benchmark 2026

WHAT WE DO

MEDIA

Reach Audiences Where Attention Actually Lives

From premium Connected TV to brand-safe programmatic and immersive in-game ads — we place your brand in the most meaningful digital moments.

Our Capabilities:

Connected TV Ads

Channel Factory Youtube Ads

Programmatic Display & Video

In-Game Audio + Billboards

Rich Media Ads

MEDIA

Reach Audiences Where Attention Actually Lives

From premium Connected TV to brand-safe programmatic and immersive in-game ads — we place your brand in the most meaningful digital moments.

Our Capabilities:

Connected TV Ads

Channel Factory Youtube Ads

Programmatic Display & Video

In-Game Audio + Billboards

Rich Media Ads

PERFORMANCE MARKETING

From Install to LTV — Real Growth, Not Vanity Metrics

Whether you’re launching an app or scaling revenue, we engineer acquisition, retention and engagement funnels built on deep analytics.

Our Capabilities:

User Acquisition (CPI / CPR / CPA)

MoEngage Omnichannel CX

Retargeting & Re-engagement

PERFORMANCE MARKETING

From Install to LTV — Real Growth, Not Vanity Metrics

Whether you’re launching an app or scaling revenue, we engineer acquisition, retention and engagement funnels built on deep analytics.

Our Capabilities:

User Acquisition (CPI / CPR / CPA)

MoEngage Omnichannel CX

Retargeting & Re-engagement

CREATIVE-TECH

Interactive Ads That Demand Attention

AR Filters, Playable Ads, Rich Media & Mini-Games — engineered for the audiences who skip everything except what entertains them.

Our Capabilities:

AR Filters (Snap, TikTok, Meta)

Interactive HTML5 Ads

Playable Games

Branded Experiences (SwipeStack™, Quizzer™, Parallax, Hotspot)

CREATIVE-TECH

Interactive Ads That Demand Attention

AR Filters, Playable Ads, Rich Media & Mini-Games — engineered for the audiences who skip everything except what entertains them.

Our Capabilities:

AR Filters (Snap, TikTok, Meta)

Interactive HTML5 Ads

Playable Games

Branded Experiences (SwipeStack™, Quizzer™, Parallax, Hotspot)

Learn more

FEATURED CASE STUDIES

Shangrila Connected TV and Household Sync campaign showing a family watching a Shangrila ad on Smart TV with mobile retargeting.

Shangrila’s CTV Ads Beat Benchmark by 7X

Dove rewarded video ad displayed inside a mobile game, combining beauty advertising with in-game rewards and gaming elements.

How Dove Got Gamers to Watch Every Ad

Fanta Anaar in-game billboard campaign in Pakistan showing branded ads integrated into a racing game environment.

Fanta’s Billboard Inside Pakistan’s Biggest Game

Candyland in-game audio advertising campaign reaching young mobile gamers in Pakistan through immersive branded audio.

Candyland Found an Audience That Can’t Skip

Cocomo in-game audio advertising campaign reaching young mobile gamers across Pakistan during gameplay.

Cocomo’s First-Ever FMCG In-Game Audio Play

Sooper interactive memory tile game campaign in Pakistan featuring branded biscuit tiles inside a mobile game experience.

Sooper Turned a Biscuit Ad Into a Game

WHY HAPPY ADS

A Single Partner for Your Entire Digital Ecosystem

Get in touch

Full Stack: Media + Performance + Creative

01

Full-stack media, performance and creative advertising partner

You don’t need 3 different agencies you get one partner that builds and measures everything.

Proven Across Every Platform

02

Connected TV, programmatic, in-game, MoEngage, Snapchat, TikTok, Meta and YouTube campaign platforms

CTV • Programmatic • In-Game • MoEngage • Snapchat • TikTok • Meta • YouTube

Real-Time Optimization + Deep Reporting

03

Real-time campaign optimization and deep reporting for digital advertising

Your campaigns aren’t running blind every decision is backed by data.

Creative-Tech DNA

04

Creative-tech interactive advertising experiences by Happy Ads

We don’t produce “ads”… We engineer experiences.

READ THE LATEST

News and Blogs

Why Pakistan media planners are getting Connected TV wrong article by Happy Ads

Connected TV · Programmatic Media

Why Pakistan's Media Planners Are Getting Connected TV Wrong

Pakistan mobile gaming advertising article by Happy Ads

In-Game Advertising · Creative-Tech

Pakistan Has 50 Million Mobile Gamers. Is Your Brand Advertising to Any of Them?

LET'S BUILD YOUR DIGITAL ADVANTAGE

READY TO SCALE YOUR BRAND WITH MEDIA, PERFORMANCE & CREATIVE?

Start your project