WHAT IS CONNECTED TV (CTV)

Connected TV, also known as CTV is a digital television platform that allow viewers to stream video content via the internet on a television set, instead of traditional broadcast or cable TV

Connected TV devices include

WHY DO YOU NEED CTV ADS?

Connected TV offers a highly targeted and engaging advertising opportunity for brands to reach their target audience while they’re streaming content to their TVs. Marketers and media planners can use advanced data and targeting capabilities to serve ads to specific demographics, interests and behaviors, which result in higher engagement and conversion rate.

WIDE REACH THROUGH PREMIUM INVENTORY

CTV Ads allow advertisers to unlock some of the most powerful digital Ad inventory.

With Happy Ads you can unlock the reach of platform like:

And thousands of other CTV apps through integration with world’s top SSPs

MEASURE THE IMPACT OF YOUR CAMPAIGN

Data-centric methods for evaluating the efficacy of connected TV advertising through vital metrics:

COMBINE THE POWER OF CONNECTED TV WITH MOBILE

Now you can super charge your CTV campaigns with MediaSmart’s proprietary House Hold Sync technology

Immersive Story Telling on the Big Screen to create awarness

Retarget the user on mobile to drive conversion

Tracking BOTTOM funnel goal with CTV household sync

READY TO ADVERTISE ON CTV ? GET IN TOUCH