WHAT IS CONNECTED TV (CTV)
Connected TV, also known as CTV is a digital television platform that allow viewers to stream video content via the internet on a television set, instead of traditional broadcast or cable TV
Recapture the biggest screen in a digital world
CTV Ads allow advertisers to unlock some of the most powerful digital Ad inventory.
With Happy Ads you can unlock the reach of platform like:
And thousands of other CTV apps through integration with world’s top SSPs
Data-centric methods for evaluating the efficacy of connected TV advertising through vital metrics:
Now you can super charge your CTV campaigns with MediaSmart’s proprietary House Hold Sync technology
Immersive Story Telling on the Big Screen to create awarness
Retarget the user on mobile to drive conversion