But if your Search Advertising strategy is solely focused on Google Ads, you are missing out on a huge audience available on Bing Search
Why Bing Ads?
Reach a large and diverse audience: Bing is the second largest search engine in the world, with millions of users across different demographics and geographies. Advertising on Bing can help you reach a wider audience and increase your brand awareness.
Lower cost per click: Bing Ads generally have a lower cost per click than Google Ads, which means you can get more clicks and conversions for your budget. Additionally, Bing Ads offer a wide range of bid strategies to help you optimize your ad spend and get the most out of your campaigns.
Better targeting options: Bing Ads offer a variety of targeting options, including location, device, time of day, and even demographic targeting. This means you can ensure your ads are seen by the right people, at the right time, and in the right context
MULTIPLE AD FORMATS
Bing Ads support a variety of ad formats, including text ads, product ads, and image ads. This gives you the flexibility to choose the ad format that works best for your business and campaign goals.
INTEGRATION WITH MICROSOFT AVERTISING
Bing Ads are part of the Microsoft Advertising network, which means you can reach even more customers across other platforms like LinkedIn, Outlook, and Microsoft Edge. This gives you a comprehensive advertising solution that can help you reach your target audience wherever they are.